The new face of HSA is the Sleeve. The Sleeve represents your health conscience, and will be appearing across all of HSA's marketing and advertising from now on. This campaign will run across all the markets in which HSA operates, making the Sleeve and the HSA brand famous.

Ever had your conscience nagging at you? “Go to the dentist?”, “Get your blood pressure checked?” Well, “Hey, jus’ say!”

Introducing “the Sleeve”, the voice of your health conscience and the new face of HSA. This reassuring and recognisable character will appear across all of HSA’s marketing material and advertising from 20 January 2008, including national television advertising.

Clare Lee of HSA comments, “We all have a conscience that troubles us, especially when it comes to our health and our family’s health. The Sleeve represents that health conscience together with the light-hearted solution to the problem, which is “Hey, jus say”, or HSA. With this new brand, we will encourage people to take a proactive approach to their healthcare by choosing an HSA Healthplan.”

HSA Healthplans are simple and affordable, and for everyone. They cover check-ups, treatment and emergencies and provide the reassurance that you can access healthcare when you need it, not when you can afford it.

If you haven’t caught the Sleeve, look out for the 30-second TV brand advert that will appear across all national terrestrial and satellite channels including ITV1, Channel 4 and Sky.


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