The first baby created from IVF was born in the UK, yet experts are concerned that the nation has since become one of the poorest in Europe for infertility treatment provision.
A report from Danish doctors has revealed that the UK is lagging far behind neighbouring countries, both in terms of infertility treatment successes and in the provision of treatment on the NHS.
Clare Brown, chief executive of Infertility Network UK, said that although the NHS guidelines are very similar to the provision in Denmark, they have yet to be fully implemented in the UK.
"We need to look closely at what they are doing in Denmark and how they are doing it," Ms Brown insisted.
"We need to look at how they choose the best embryos, how the treatments are costed in the public health system there, and is it a case of practice makes perfect."
Infertility Network UK is calling on the government to ensure that patients have access to the very best services.
"To be so far behind other countries in Europe in the provision and success of fertility treatment is totally intolerable," she concluded.
Female infertility occurs when a woman has been attempting to conceive for 12 months without success.