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Sun Life Financial of Canada kills Lincoln National brand

Sun Life Financial of Canada has relaunched its brand in the UK following its acquisition of the UK operations of Lincoln National Corporation in October last year.

As a result of the re-brand, the Lincoln name in the UK is now extinct, with all client communication and marketing activity solely carrying the Sun Life Financial of Canada name. Sun Life Financial of Canada has been established in the UK market since 1893.

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Sun Life Financial of Canada kills Lincoln National brand
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