PruHealth is rolling out its first advertising and marketing campaign in more than three years, as it ramps up its effort to increase brand awareness in 2012 and promote the launch of a new raft of partners providing significant benefits and discounts in its Vitality wellness programme that allows customers to get and stay healthy through a range of tools and discounts.
The new adverts build on three pillars to communicate that PruHealth makes getting and staying healthier cheaper and easier, motivates people with rewards when they get healthy, and looks after them when they become ill.
The campaign in national and regional press and posters at rail and tube stations, will run between January to March with follow up campaigns planned for later in the year. These will be supported with social media activity including Facebook, YouTube, Twitter and blogger engagement.
Keith Kropman of PruHealth says, "We are making it easier for you to get healthier and fitter ,save money and enjoy life for less."