Prudential's young and innovative health insurance subsidiary is very ambitious.
In 2007 it aims to spend an extra £10 million on advertising and marketing.
You will see television advertising, direct mail, posters, newspaper and magazine ads, and more.
The company's method of pricing on lifestyle activities is bringing it many new customers.
By 2010 it aims to be the leading health insurer in the UK.To do this it will have to overtake BUPA, AXA PPPhealthcare and Norwich Union.