Nearly one in ten pensioners would be prepared to have cosmetic surgery or non-surgical enhancement to improve their appearance, a new survey has revealed.
Research by AXA has shown that nine per cent of retired people would consider cosmetic surgery, while 24 per cent agree that it would help them to look younger.
The findings also indicate that Britain's pensioners are taking more care over their appearance than ever, with 83 per cent claiming to take pride in their appearance and how they dress, compared to just 79 per cent of adults of working age.
AXA spokeswoman Alison Green commented: "It's interesting to see those over 65 years old are moving away from the more conventional things we would expect them to be spending their pensions on and investing in beauty treatments and plastic surgery to achieve a more youthful appearance."
Ms Green said that one of the reasons for the trend is that many modern-day pensioners are in a good financial position, thanks to the property market boom and good final salary pension schemes, meaning that they are able to afford the luxury of cosmetic surgery procedures.
The research also showed that 44 per cent of pensioners believe people should do all they can to look younger.
However, just two per cent of British pensioners involved in the survey admitted to having undergone cosmetic surgery.
Independent advice on private healthcare