New television campaign for Bupa By You

Today sees Bupa launching a television campaign to promote its new private medical insurance product, Bupa By You.

The campaign promotes the adaptable and affordable policy and highlight personalization features that allows you to create a plan that reflects your individual health needs, priorities and budget.

The campaign includes direct and digital marketing.

Sue Moore at Bupa says: “Bupa By You is proof that health insurance does not need to be one-size-fits-all. We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”

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