Today sees Bupa launching a television campaign to promote its new private medical insurance product, Bupa By You.
The campaign promotes the adaptable and affordable policy and highlight personalization features that allows you to create a plan that reflects your individual health needs, priorities and budget.
The campaign includes direct and digital marketing.
Sue Moore at Bupa says: “Bupa By You is proof that health insurance does not need to be one-size-fits-all. We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”