The latest cosmetic surgery to come into fashion is the browlift, with recent figures indicating a massive rise in the procedure's popularity.
Figures from the British Association of Aesthetic Plastic Surgeons (Baaps) show that 868 people had the procedure last year, representing a 50 per cent rise from 2005.
The procedure, which costs around £3,000 at private clinics, can correct drooping brows and make patients look years younger by improving horizontal lines and furrows.
Independent cosmetic surgery adviser Linda Briggs told Scotland on Sunday that there has been a huge increase in the number of both women and men seeking the treatment, "because we are slowly catching up with more advanced browlift techniques being used in America and the rest of Europe".
"For some, the procedure can make them look five years younger," she revealed. "For others who are ageing prematurely it can have an even greater effect."
Many experts believe that the procedure, which only takes a couple of hours, could soon become even more popular than botox as the effects generally last for much longer.
What's better? Private or NHS healthcare?