Standard Life Healthcare has launched a new modular business healthcare product aimed at the self-employed and small businesses.
The product 'business healthcare' allows a mix and match of benefits to create a bespoke product that meets their specific needs.
You start with one of the four core modules - medical, dental, health cash or travel - then add benefits to build your desired package.
You can build different packages for different people, so if several people are insured they do not all need to have the same cover.
Standard Life Healthcare undertook research when developing the product and found simplicity and flexibility are key to a good business healthcare product.
It found 55 per cent of small business owners want the ability to change their company's package depending on cash flow, while easy servicing is vital.
Chief executive Mike Hall says: "Our research with small business owners identified that today's small and growing businesses are looking for a flexible approach to providing healthcare support. Fifty-seven per cent of those questioned were specifically looking for packages where modules can be tailored to suit their company. We believe the mix and match approach of business healthcare does just that and allied to our renowned customer service and full cover promise it offers just what today's small businesses are looking for."
The new package on private medical cover, replaces Company Primecare and Primecare Plus products for businesses.