The latest survey of attitudes towards cosmetic surgery suggests that nearly half of Britons would consider going under the knife in the name of beauty.
Research from Mintel found that 44 per cent would consider surgery, with tummy tucks and liposuction the most popular options.
Forty per cent of respondents said they would consider a tummy tuck, and the figure rises to 57 per cent of women with young children, suggesting that the majority of females are unhappy with their post-pregnancy figure.
The survey also found that over a third of people would consider having liposuction, rising to 49 per cent of young mums, while 19 per cent would have a breast augmentation procedure.
Alexandra Richmond, senior consumer analyst at Mintel, commented: "Although not everyone who would consider surgery will actually go through with it, it is still staggering that almost half the nation entertain the idea of going under the knife.
"Clearly today many see surgery as a way of improving their body shape, without the long-term commitment to eating healthily and exercising regularly."
Statistics also show that £148 million was spent on tummy tucks and liposuction last year, and demand for the procedures increased by 29 per cent between 2006 and 2007.