Hollywood's top celebs appear to have helped ensure shapely
bottoms are once again en vogue, with women everywhere looking to emulate the
Stars including singer Beyonce Knowles, reality television
personality Kim Kardashian, Colombian actress Sofia Vergara and of course, the
queen of the shapely rear, Jennifer Lopez, have all helped to change attitudes
and push the idea that bigger is better.
And for many females who are not naturally endowed with a
particularly curvy bum, cosmetic enhancement is the preferred option. At one
Canadian cosmetic surgery clinic, bottom augmentations have become just as
popular with patients as breast enhancement procedures.
Even scientific research has confirmed that men appreciate
curves. A 2010 study conducted at the University of Texas showed activity in an
area of the brain associated with rewards when men asked to look at pictures of
women who had undergone bottom augmentations.
Toronto-based plastic surgeon Dr Sammy Sliwin told the
Toronto Sun newspaper that women between the ages of 19 and 40 have come to him
asking for help achieving a rounder derriere.
He said: "Since J Lo's been around, everybody's wanted
a fuller, sexier bum.
"They're trying to look more shapely. The jeans, now,
they want to have them filled."