Friends Provident has become the latest insurer to enter into the business protection market.
It has launched a Business Protection Plan which includes level and decreasing life cover with or without critical illness cover, all with guaranteed rates.
A specialist business protection team has been set up consisting of experienced underwriters and dedicated case handlers, who will oversee the processing of each application.
The plan is designed for businesses that require partnership protection, shareholder protection, key person protection and/or loan protection.
Mark Jones, head of protection marketing at Friends Provident, says: "There are around 4.5 million businesses in the UK and huge potential in this marketplace. Our team of dedicated underwriters and personal case handlers, coupled with our market leading service, is a recipe for success."