Fitness pledges falter by 1st February

New research from Aviva shows that nearly three in four people have started the New Year committing to get fit. But the vast majority admit that their past attempts to make positive changes to their lifestyle had failed by the end of January.

The 2011 New Year, New You report reveals that losing weight (72%), eating more healthily (61%), exercising more (68%), managing stress (23%) and cutting back on alcohol (18%) top the New Year's resolutions list.

Although most (56%) say that their New Year's resolve is currently still intact, 30% admit that they are already struggling. And, one in ten (11%) have given up on their goals already.

Olympic athlete Sally Gunnell explains, "The New Year is an obvious time to ring the changes in your life but people should be thinking about how they can look after their health for the long-term. We often fall into the trap of trying to do everything at once, rather than making small changes and setting ourselves achievable goals. If healthy eating is your priority then look to eat more fruit and veg, cut back on sugar and swap non-healthy snacks for healthy ones. Swap alcoholic drinks for non-alcoholic versions. And, if you are planning to do more exercise, set yourself an action plan with achievable goals."

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Fitness pledges falter by 1st February
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