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engage Mutual to enter health cash market

engage Mutual is entering the health cash plan market through a partnership with Wakefield & District Hospital's Contributory Scheme Ltd (WDHCS), which offers cash plans as Premier Health.

engage will take over the administration of the existing and new health plans, and the staff.

The health cash plans will be marketed under the engage name, and will retain existing product features and benefits, with WDHCS’ Premier Health Benefits healthcare plan customers becoming customers of the engage group from 31 July.

The engage Health Cash Plan will be marketed to corporate customers via a sales team, initially around the M62 corridor, traditionally an area of strength for engage (supported by good brand recognition through the engage sponsorship of the Rugby Super League).

engage Health Cash Plans will also be marketed to consumers via direct marketing, telesales and the engage website.

The move is part of a larger ambition to develop a significant presence in the cash plan market. This will help to fulfil the mutual's strategy to provide a comprehensive range of simple, relevant products to assist families' financial planning.

As families face rising costs and household budgets continue to be squeezed, cash plans could help to prepare for unexpected hospital, dental and optical costs.

Chief executive, Andrew Haigh, says: "The entry into health cash plans demonstrates our strategic intent and reinforces our core values. In what are challenging financial times for many, health cash plans will extend the engage product range on offer to those customers seeking to better plan for the ongoing financial ups and downs of life."

Chief executive, Andrew Haigh, says: "The entry into health cash plans demonstrates our strategic intent and reinforces our core values. In what are challenging financial times for many, health cash plans will extend the engage product range on offer to those customers seeking to better plan for the ongoing financial ups and downs of life."

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engage Mutual to enter health cash market
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