Private hospitals are noticing an increase in the number of patients seeking cosmetic surgery operations as falling prices make procedures affordable for more people.
Beardwood Hospital in Blackburn experienced a 141 per cent rise in people undergoing surgery between 2005 and 2006, from 34 to 82, the Lancashire Evening Telegraph reports.
Executive director Simon Yates said that cosmetic and obesity surgery was becoming more popular because the operations were becoming cheaper.
However, he insisted that cheaper procedures do not mean a fall in standards.
"We're proud of our detailed patient appraisal where we ensure that surgery is the best option in each case," he claimed.
"Impartial advice is provided by qualified staff and surgeons before any decision on surgery is made. The conversion of 700 enquiries to almost 100 surgical procedures bears this out," he added.
The private hospital revealed that breast implants are the most popular form of cosmetic surgery, followed by eyelid removal, liposuction, browlifts and breast reduction.
The latter, which is popular among women suffering from the physical and psychological effects of having large breasts, generally costs in the region of £4,500 to £5,600 in a UK private hospital.
What's better? Private or NHS healthcare?