Cosmetic surgery can change people's lives for the better, the British Association of Aesthetic Plastic Surgeons (Baaps) has claimed.
According to Baaps president Douglas McGeorge, cosmetic surgery has been receiving a bad press as a result of the growth of medi-spas offering non-surgical cosmetic procedures, but he defended the industry's reputation.
"The big problem - the thing that has us worried about medi-spas - is that patients should be counselled properly before they undergo any procedure. And I wonder if many of these spas actually bother with a formal counselling process," Mr McGeorge explained.
"It's so easy to answer an advert, get some botox…whether it's appropriate or not. What they're trying to do is sell directly to the public without proper counselling," he said.
However, Mr McGeorge insisted that cosmetic surgery "can improve people's lives" and stressed that it is therefore important that the current lack of regulation within the industry is addressed before the situation becomes problematic.