Childbirth, significant weight loss and divorce trigger efforts to improve health, fitness and physical appearance for many women, a new study has found.
Researchers at the National Women's Health Resource Centre (NWHRC) found that life-changing events have a major impact on the way in which a woman views and conducts herself.
More than two fifths of the 1,600 women interviewed by the centre said that such events led to efforts to improve their physical appearance, and nearly half of those claimed that they would consider cosmetic surgery.
Executive vice-president Elizabeth Battaglino Cahill commented: "This research tells us significant life events influence a woman's overall outlook on life, empowering her to pursue a healthy lifestyle and her own beauty goals, which often leads to increased consideration of medical aesthetic procedures."
Ms Cahill noted that the subject of cosmetic surgery - including breast implants - has become "increasingly relevant" for women, making it critical that they are provided with the information and tools needed to make informed decisions.
The majority - 53 per cent - of women surveyed by the centre said that they have become more accepting of breast enlargement surgery and 50 per cent claimed to know someone who had breast implants.