Change4Life gets slimmed down

Those irritating television adverts that tell you to get healthier and slimmer are no more, as the government announced funding for the £75 million Change4Life initiative has been halted. Health secretary Andrew Lansley says, "No government campaign or programme can force people to make healthy choices."

The government will be passing over the responsibility for the campaign to the private companies that part-funded it, and they may or may not decide to continue.

Change4Life, a food industry-backed scheme, was drawn up to help in the fight against obesity, and was officially launched by the government in November 2008. Food companies, backed by the Advertising Association, pledged to incorporate messages from the Change4Life campaign into their promotional activity. The Change4Life advertising campaign began in January 2009 and in the initial stage targeted young families with children aged 5-11 years, followed by parents.

Meanwhile where do you go for health advice that does not talk down to you as if you are a five-year old? Most private medical and health cash policies have free to use 24/7 advice lines, and several offer online help too.

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Change4Life gets slimmed down
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