British consumers are choosing to have more subtle and less invasive cosmetic dentistry as opposed to dramatic smile makeovers, a new survey has found.
Research by the British Academy of Cosmetic Dentistry (BACD) has revealed that onlays - porcelain fillings which cover part of the tooth - have increased by 34 per cent, with many preferring the procedure over the traditional, more invasive crowns.
In addition, consumers are starting to veer towards braces rather than veneers, with invisible and removable braces growing in popularity.
Dr David Bloom, dentist and president of the BACD, said that the audit had highlighted some "exciting" trends, such as the increase in demand for orthodontics.
"This could well be a backlash against the dramatic smile 'overhauls' popularised in makeover shows but may also herald a more subtle, and indeed cost-effective, approach to cosmetic dentistry by the industry as a whole," he suggested.
The survey also revealed that men are becoming more likely to have cosmetic dentistry, with males now accounting for 24 per cent of orthodontic cases.
Dr James Goolnik, a board member of the BACD, confirmed that men are becoming "more accepting" of cosmetic treatments, a fact which he believes reflects the importance society now places on a healthy smile.
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