Britons go long haul

Britons are radically changing the way they go on holiday, according to new research from Cater Allen Private Bank. Traditionally, the majority of Britons have holidayed in Europe, with nine of the top ten overseas holiday destinations on the continent. However, new research shows a shift in the holiday destinations Britons aspire to, with only 26 per cent of people wishing to holiday in Europe, and 63 per cent wishing to go to long haul destinations.

Favoured holiday destination:

  • Europe 26 per cent
  • Australasia 21 per cent
  • North America 17 per cent
  • Asia 9 per cent
  • South America 8 per cent
  • Africa 5 per cent
  • Antarctica 3 per cent
  • Don't want or don't know 12 per cent

Britons also appear to be increasingly adventurous or alternative in their choices of holiday. 26 per cent wish to explore somewhere off the beaten track, while 22 per cent would holiday in the mountains, 10 per cent on safari, 11 per cent in the rainforest and 10 per cent on activity holidays.

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Britons go long haul
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