The lead up to a wedding is usually a stressful time, but it seems many women manage to fit in visits to their orthodontist in order to have cosmetic dentistry.
The quest for the perfect smile is high on many brides' wish-lists, and the London Lingual Orthodontic Clinic has experienced a 30 per cent increase in women booking in to have their teeth tended to.
Louise Jenkins, 32, revealed: "I had always wanted to get my teeth straightened and the wedding proved to be a real incentive to get it done.
"I knew it would give me greater confidence if I felt that my teeth looked perfect, and this was definitely the case on the day - I was so pleased with how they looked in the photos."
Dr Asif Chatoo, dentist and co-founder of the London Lingual Orthodontic Clinic, said that women now want a perfect smile for their wedding day as they want to look back at their photos and remember the day as one of the happiest of their lives.
He advised: "Brides-to-be considering lingual orthodontics treatments should seek advice at least 12 months prior to their wedding, so that there is sufficient time to straighten the teeth and create a perfect smile for the big day."
Who can you complain to about private hospital care?