A national charity that supports vulnerable young people on Britain’s streets will be given a major boost this weekend as Aviva hands over its high-profile shirt sponsorship of Norwich City to Railway Children.
The Railway Children logo will take pride of place on the Canaries’ shirts for the clash against Arsenal on Saturday, which is being televised, live on Sky Sports. Additional fundraising for the children’s charity is also taking place throughout the day.
The event marks the first time a commercial sponsor has handed over its shirt logo to a charity for a one-off Barclays Premier League match. It is the result of the close working relationship between Aviva and Norwich City and the Barclays Premier League has approved the initiative.
This is the fourth year that Aviva has given away its Norwich City shirt sponsorship to charities. This year’s sponsorship marks the continuation of Aviva’s commitment to its chosen national charity, Railway Children, which helps raise awareness of the fact that every year 100,000 young people under the age of 16 run away from home. One in six of these end up sleeping rough. Often these young people are escaping very difficult home circumstances and see the streets as their safest option. Former X-Factor winner Alexandra Burke, who has just been announced as the Railway Children’s first UK celebrity ambassador, will also be at the match on Saturday.