AEGON is to become the first ever Lead Partner of British Tennis following the launch of the new commercial programme in early summer this year.
AEGON has signed a landmark five-year deal that will run from 2009 through to 2013.
AEGON UK Marketing Director Steve Clode says: "People of all ages enjoy tennis, and it is one of the country's most exciting and fast-growing sports. We are delighted to have secured the sponsorship."
The company will be involved in all aspects of the sport including the parks and schools programmes, supporting key junior elite athletes, as well as holding naming rights to the international grass court events including the AEGON Championships (The Queen’s Club, London), the AEGON International (Devonshire Park, Eastbourne), and the AEGON Classic (Priory Club, Edgbaston).