Britons have undergone around 690,000 cosmetic surgery procedures this year, according to new research.
Figures from Mintel, the British Association of Aesthetic Plastic Surgeons (Baaps) and the Harley Medical Group indicate that the number of procedures conducted this year is 40 per cent higher than in 2005 and 240 per cent higher than in 2001.
A total of £539 million will have been spent on cosmetic surgery in 2006, representing a 338 per cent increase on the amount spent in 2001.
"Acceptance of cosmetic surgery is growing within the British psyche, which is reflected in the increasing number of cosmetic surgery procedures being carried out in this country," said Jenny Catlin, senior market analyst at Mintel.
Ms Catlin said that television coverage of cosmetic surgery and its popularity among celebrities had played a key role in its growing acceptance.
"In addition to this, new technology continues to reduce the level of invasive surgery and the amount of time and healing needed for recovery," she continued.
"With further medical developments offering easier access to cosmetic treatments and as the 'mystique' factor lessens, the market will invariably attract new customers."
Independent advice on private healthcare