One of the most impactful ways for private hospital companies to attract patients in the UK, is through the strength of their online brand.
The online presence of healthcare companies is becoming a key factor in influencing prospective patients, but the whole marketing operation can be threatened by occasional bad reviews, negative tweets and a bad customer experience.
Many hospital companies are combating this marketing challenge by employing the services of a reputation management comapny.
Reputation.com is an example of a dedicated online reputation management service that helps healthcare companies ensure that their online profiles truly reflect the excellent work they do.
Reputation.com have helped US healthcare system, Banner Health, improve operations and deliver exceptional patient experiences by taking control of their online reputation.
Banner Health explain in this short video why managing their online reputation is important to them and the positive impact this has on the patient experience. They now provide a voice to their customers and can response in real time on social media to address at best patient enquiries. Online reviews and ratings are recommendations that patients weight highly when choosing a healthcare provider. Banner Health use Reputation.com for their operations management to see where they can make positive changes using objective data.