New research for Bupa says that 11% believe that superfoods can prevent cancer despite there being no medical evidence to support this.
The term superfood has no scientific definition but is often applied to foods with a specific health benefit. The research by YouGov shows that the label is giving people a falsely high expectation of the benefits of eating such foods, which frequently are no better for you than similar foods in the same category. Among those who have heard of the term superfood, 38% inaccurately believe that there are additional health benefits to eating them over and above getting a healthy balanced diet,
Bupa wants people to be more aware of the exaggerated claims behind superfoods and the impact they can have on health.