There has been a dramatic rise in the number of skin cancer cases being diagnosed in young people.
According to new figures from Mayo Clinic, these trend has been observed despite many other cancer rates falling in recent times.
Lead investigator Jerry Brewer stated he had been expecting to see an increase, but was surprised to find an eightfold growth of skin cancer rates in women under the age of 40 and a fourfold rise in men of the same age between 1970 and 2009.
Despite the alarming rise in the number of incidences, researchers believe that improved detection methods and more effective cancer treatments have managed to prevent the increase being mirrored in the number of deaths.
The researchers believe the use of sun beds to be a key causative factor.
In the UK, malignant melanoma incidence rates have more than quadrupled over the last 30 years, states Cancer Research UK.