Last year Cubex commissioned Ipsos MORI to conduct online research into British adults' views on hearing rehabilitation. The survey showed that British adults consider that "paying attention to what is being said "is as important as "having good hearing" in order to be able to hear conversations well (98%and 97% important respectively). This confirms the importance of listening – the process of hearing with intention and attention – in effective communication. However, if one cannot hear, it is difficult to listen. A hearing aid combined with listening training is essential for successful communication.
This insight reinforced the need for Cubex to continue with auditory training tools as part of their patient journey. Listening and Communication Enhancement (LACE) training has been used at Cubex for almost 3 years. It is tool aimed at improving the skill of listening. LACE is designed to retrain the brain to comprehend speech and help an individual develop skills and strategies to deal with situations when hearing alone is inadequate. It is a valuable exercise that helps people get the best out of their hearing devices. This auditory training, interactive and adaptable to individual performance, presents challenging and enjoyable tasks with immediate feedback on personal progress.