Close monitoring of dietary habits has been singled out as a potentially crucial first step towards reducing the risk of developing bowel cancer in later life, along with a number of other key factors.
Deborah Gilbert - head of development at Bowel & Cancer Research - suggested a range of options for people looking to lower their likelihood of contracting the disease after a report indicated a steady rise in rates among men.
She said: "[Eating] well, limiting red and processed meat and increasing fibre, reducing alcohol, quitting smoking and ensuring regular exercise are all associated with lowering the risk factors associated with bowel cancer."
Ms Gilbert added that with male compliance for testing standing at 50 per cent, it appeared many men were either embarrassed about coming forward for or were simply worried about the possibility of being diagnosed with bowel cancer.
Earlier this week, Cancer Research UK claimed the number of men suffering from the condition had more than doubled between 1975 and 2008.