British people are risking skin cancer, by forgetting to apply sunscreen when they are exposed to potentially harmful rays, a new study has revealed.
The YouGov survey – which was commissioned by Cancer Research UK – discovered some 90 per cent of adults in the UK admit to having been sunburnt at some stage throughout their life, with 44 per cent confessing to being in pain after spending time in the sun.
Meanwhile, although 96 per cent of those questioned were aware spending time under harmful rays can increase a person's risk of skin cancer, 22 per cent avoid wearing sunscreen because they want to get a tan.
Sara Hiom, director of health information at Cancer Research UK, said: "Your skin doesn't have to be red-raw, peeling or blistering to have sunburn damage. If your skin has gone red in the sun, it's sunburnt."
Recent research undertaken by scientists at King's College London revealed natural sunscreen compounds found in coral could help to form the basis for a new type of sun and UV protection for humans.