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Guide: Managing web enquiries

Many hospitals, clinics and private practices are extremely poor at managing patient enquiries from the web or via email, “Mystery emailing” exercises reveal that efficiency and quality of enquiry handling leaves a great deal to be desired. Download our free guide to find out how you can enhance your response to patient enquiries and improve your conversion rate.

Guide contents

  • Introduction
  • Why are web and email enquiries important?
  • Setting objectives
  • Improving the quality of response to email enquiries
  • Using email and managing your inbox
  • Using Microsoft Outlook more effectively
  • Appendix - Keyboard shortcuts

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Author profile: Keith Pollard 

Keith Pollard spent ten years in marketing and operational roles in the private healthcare sector before setting up Acumen Solutions, an internet development company, specialising in the healthcare market.

Private Healthcare UK was one of several internet ventures which were created at that time.  

In 2003, Keith formed Intuition Communication as a web publishing company and embarked on a major investment in the redevelopment and expansion of Private Healthcare UK. 

The company is now the market leader in helping hospitals, clinics and private practices to build their business through their online presence.

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