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Private Practice Masterclass 12 June 2017

Event

Private Practice Masterclass

Venue

The Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE

Date

12 June 2017

Make it to number one in private practice:  the art and science of SEO and VIDEO.

SEO: Many private practices are disappointed with their efforts at Search Engine Optimisation (SEO). Many have been given conflicting or confusing advice on Google Adwords. Helen Culshaw shared her insights into what private practices can do to rank well on Google in 2017 at the Private Practice Masterclass. 

VIDEO: "The doctor will see you now"...  nowadays that first impression may be on YouTube!  Samuel Beavan delivered a beginner's guide to building trust and growing leads through video marketing for private practice.

The Private Practice Masterclass series is run by LaingBuisson, the publishers of consumer portals such as Private Healthcare UK and HarleyStreet.com. The seminars are open to consultants, their practice staff, private clinic owners and managers. 

The next Private Practice Masterclass

The programme will run as follows and feature the following contributions:

6:00 pm

Arrival and registration

6:30pm

Welcome

Keith Pollard, Executive Chairman of LaingBuisson

6:35 pm

Search Engine Optimisation – What does it take to rank well in 2017?

Many private practices have tried paying for SEO services and found they’ve had poor results. Many have been given conflicting or confusing advice, or given up and used Google advertising instead to get to the top. Helen Culshaw shared her insights into what private practices can do to rank well on Google in 2017.

7:05pm

A word from our sponsors

Stuart Tebbutt of eClinicalWorks demonstrated how they have helped private practices to improve practice efficiency, service delivery, patient engagement and communication through better technology.

7:15 pm

A beginner's guide to building trust and growing leads beyond YouTube

Samuel Beavan is the Founder/Director of One Vision Health, a healthcare marketing and consultancy firm based in Harley Street, London. Sam has helped to develop marketing strategies for private clinics and hospitals across the UK and has built and delivered cloud applications for the NHS.

7:45 pm

Q and A

8:00 pm

Drinks and refreshments

Speakers

Helen Culshaw is the Director of Ascendancy Internet Marketing. She has worked in the digital marketing sector for over 15 years, having previously gained a wealth of business & commercial marketing experience across a range of sectors, including healthcare. Helen is a renowned public speaker, trainer, visiting lecturer and consultant on digital marketing, with a particular interest in how to deliver “real” business solutions through digital marketing.

Stuart Tebbutt is the Business Development Manager at eClinicalWorks. He has over 20 years experience providing solutions to the NHS. He has worked with a wide variety of staff from GPs to Director Level within Acute Trusts and CSUs. Stuart has invaluable knowledge of healthcare customers and the processes that each organisation has to go through to procure software applications. 

Samuel Beavan is the Founder/Director of One Vision Health, a healthcare marketing and consultancy firm based in Harley Street, London. Sam has helped to develop marketing strategies for private clinics and hospitals across the UK and has built and delivered cloud applications for the NHS. 

About our sponsor

eClinicalWorks is a privately held, leader in ambulatory clinical solutions. Its technology extends the use of electronic health records beyond practice walls and creates community-wide records. eClinicalWorks has an established customer base of more than 115,000+ physicians and 850,000+ users across all 50 states and 24 countries with revenues for 2015 exceeding $400 million.

How to book

Clients:
The Masterclass was FREE for existing clients of LaingBuisson and eClinicalWorks. One person per client organisation may attend free of charge, with one additional attendee place available at the standard price of £25. 

Non clients
For non-clients, there is a charge of £25 for attendees (refundable, if you subsequently become an Intuition client).

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