Healthcare consumers have options, and they know it. Patients are no longer passive consumers of care. They’re turning to online review sites and social networks for information about healthcare providers, and they expect price transparency, high star ratings and positive reviews.
Reviews and ratings are being generated by patients for hospitals and health systems across the country. Yet the number of health systems making online reputation management a priority remains low.
Like businesses in other industries, healthcare providers must use online reviews and star ratings to their advantage, to capture an increasingly discerning consumer with myriad options and higher expectations.