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Junior ISA: Market report 2010

Business report

Author and publisher: Ian Youngman, independent writer and analyst

Published: November 2010

Pages: 50

Cost: £300



Report summary: Junior ISA: Market report 2010

The Government will create a new tax-free children's savings account. The new account, described as a ‘Junior ISA', will offer parents a simple and tax-free way to save for their child's future. The Government will now work closely with stakeholders to finalise the structure of the accounts, and intends for the new accounts to be available by autumn 2011.

The Junior ISA will be a welcomed addition to the market, but will it appeal to those parents who are willing to save for their children's future? Will it fill the gap left by the end of Child Trust Funds? Will the restrictions make it profitable for providers?

As with any new product there is lots of information out there, but it needs sifting to separate the useful from the spin, the hype and the complainers.

‘Junior ISA’ is the first in a new series of short reports looking at new products and products with potential in the financial services sector.

Written by long-established and experiences analyst, Ian Youngman, who has had three books on financial services and hundreds of market reports published. He also has practical city experience in marketing and research for top financial services companies. Each report is completely independent.



Report contents

  • Executive summary

  • Strategic overview

  • The Need

  • The Potential

  • The Problems

  • Product detail

  • Background

  • Probable providers

  • Should you sell them?

  • Conclusions