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Ambition 24Direct: Home care services and private nurses in the UK

A24 Direct  - logo

Ambition 24Direct is the home care division of A24 Group.  It is the leading independent specialist in healthcare staffing, operating 24/7 each day and 365 days a year. It is a £60 million organisation with some 13,500 healthcare professionals on call nationwide in the UK. 


If you want home care or high-quality private nursing - for you, a parent or other family member or friend - Ambition 24Direct can help. A care assistant or qualified private nurse will visit and provide the experienced home care you need - at any time of the day or night, for as many or as few hours as you need, with a minimum of 4 hours for each visit.  It's the reassurance of professional private nursing, just when you want it most.


All their care assistants and qualified nurses are specially selected and trained to ensure the highest standards of quality care provision for private nursing. Find out what their clients say.



Why choose A24Direct

  • Clients: Their commercial clients include NHS Trusts, private hospitals, registered nursing homes and other healthcare providers
  • Service Capacity: They can meet your needs comprehensively, with assured support. A24 is the industry's fastest-growing service provider with a turnover of £50 million from the provision of registered nurses and care assistant workers, through a network of 19 branches, with a database of 13,500 fully assessed personnel.

  • Nationwide Network: Enables them to provide trained private nurses or care assistants to you in most parts of the United Kingdom, with all the convenience of one contact telephone number.  In addition to the existing branches, their program team can quickly identify any additional local requirement for you, and then locate premises and recruit qualified nurses for assessment and required training.

Ambition24hours - happy baby
  • True 24/7 Service Capability: Your needs can be met immediately, at any time of the day or night, 365 days a year. Their experienced booking team is supported by significant investment in a national IT network and centralised, computerised booking systems.
  • Fast and convenient booking system

    There are 3 simple stages:-
  1. Call the 24 hr booking hotline to book an initial assessment, by credit card
  2. At the appointed time, a qualified private nurse will visit for an initial assessment of nursing needs
  3. You will then get a call within 24 hours to agree a schedule of visits by a carer or nurse, with pre-booking by credit card. The nursing schedule can be reviewed and revised, according to your needs. 


  • Total Quality Commitment: Full compliance with the NHS National Care Standards, and all relevant clinical governance, policies and procedures - including agency staff interviewing, referencing, training and full criminal records check.

  • Nursing, Care Assistant and Management Specialisation's: Recruitment and training support meets the need comprehensively for specialist healthcare and support provision - including Registered General Nurses and Registered Mental Nurses - as well as managerial and other personnel.

  • Management Accounting/Reporting: Electronic invoicing in any required format can be provided to meet your needs - according to cost centre allocation, management analysis and your other accounting and reporting requirements. This optimises accountability and transparency in the accounts process to ensure 'best value'.  
  • Skills Training: They employ their own specialist registered nursing trainers, for current skills training in manual handling, CPR, aggression awareness, food hygiene, health and safety, first aid and other courses. The "Ambition Academy" is in development as an additional 'on-line' resource for home study, to ensure the most up-to-date training.
  • Permanent Staff Provision:  They can review your needs for temporary-to-permanent employment of the staff that is provided. A24 Group appreciate that needs may change and are confident that a formula can be agreed to meet specific requirements.

  • Insurance of £5 million

  • Competitive Pricing: The company can submit a highly competitive proposal to meet your agency nursing needs, based on their experience in working with major hospital and home healthcare providers and employers requiring efficient and comprehensive service provision, around the clock.

Ambition24hours - flowers

Types of care provided

Ambition 24Direct provides care in the following areas:


Children’s Services 

Ambition 24Direct can help you at home with all the nursing support and care you need for your child - whether you require the expertise of a qualified nurse or just an extra pair of hands to assist with personal care and domestic tasks.


Ambition 24Direct has experience with a range of conditions - such as autistic spectrum; brain injuries; cerebral palsy; challenging behaviour; learning difficulties; sensory impairment; spinal injuries; substance abuse; terminal illness and physical disabilities.



Patients receiving treatment for alcohol or substance abuse can now choose treatment at home, with medical supervision from homecare staff at Ambition 24Direct. The nursing agency’s detoxification support is often a practical alternative to a residential stay. It is a nationwide UK service, with the option of 24-hours a day or less frequent support, as you choose.


Eating Disorders 

Specialist nurses and care workers with experience in the field of eating disorders can help with home care support and treatment for patients of all ages and varying conditions. Ambition 24Direct is experienced in implementing hospital plans and working together with other health care organisations, professionals, and families alike.


Mental Health 

Specialist nurses and support workers from Ambition 24Direct are trained and experienced in dealing with mental health issues for people of all age groups and backgrounds. Care and medication plans are developed and maintained in coordination with medical practitioners, social services, Primary Care Trusts (PCTs) and other relevant organisations. The goal is to ensure each person’s individual medical and rehabilitation needs are fully met.


Older People

By providing the best possible quality of care at home, Ambition 24Direct can enable older people to live a fuller and more independent life, free to make their own life-style choices day-to-day. Geriatric homecare for the elderly in many instances provides a practical alternative to residential care.


Ambition 24Direct can ensure a high standard of support and companionship in the comfort of the senior citizen’s own home. Whether help is required for just a few hours each day or full time live-in care, overnight if necessary, Ambition 24Direct provides trained and qualified nurses and carers to meet your needs.


Oncology Care

Ambition 24Direct provides 24-7 home support, including live-in care, for patients of all ages who are undergoing cancer treatment. Specialist nurses and carers will help patients and their families with their medical and care needs, in liaison with the GP and other health care providers. A national and international service is available.



To assist rehabilitation after a stay in hospital, and to ensure a speedy return home, Ambition 24Direct can often help to facilitate an earlier discharge date by putting care in place. This can be by prior agreement directly with your GP or hospital consultant, as you choose. This support enables patients to recuperate in the comfort and familiarity of their own homes.


For specific details of the care that is available, please contact them direct.


What does it cost?

Service fees are on an hourly basis for the provision of an experienced Care Assistant. Qualified Nurses with a range of specialisations can also be provided. The total cost of the Care Plan will relate to such issues as the frequency and duration of care, the type of care required - whether by a qualified nurse or care assistant - and whether care is provide during the day, at night or over weekends.

For a fee of £121.26 you can be provided with an initial assessment and quotation for the cost of the proposed care plan. The fee for the initial assessment is for the cost of a visit to the home, care assessment and development of a Care Plan by a qualified nurse. There is no further obligation to purchase.


Cancellation: the service can be cancelled at any time by giving at least 24 hours notice by phone.


For more information about Ambition 24Direct you can request an information pack, download the Service User Guide or view a one minute, audio-animation presentation.  

Ambition24hours - old lady

Contact details

Ambition 24Direct

Ambition House
92 - 96 Lind Road


Tel: 0845 452 3344 

Calls cost 10p per minute plus network extras


Email: info@a24direct.co.uk

Website: www.a24direct.co.uk



Get a quote

Get a quote

Submit a request for further information, a quotation or an indicative cost for private nursing care. Your enquiry will be forwarded to a maximum of three providers of private nursing services.
Complete the Private Nursing Care Enquiry Form....



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