A new survey has revealed that many young women use sunbeds, even though this greatly increases their risk of needing skin cancer treatment.
Research by Laserase Northwest, a laser skin treatment clinic, found that two thirds of 18 to 35-year-olds risk damaging their skin by using sunbeds before they go away on holiday.
The findings suggest that having a suntan is still one of young women's priorities when going on holiday, even though it increases their risk of skin cancer and premature skin ageing.
However, women in the 36 to 65-year-old age group seem to be more aware of the risks posed by UV rays.
Although they still commonly desire a bronzed look, the majority choose sprays and lotions rather than sunbeds and are also more concerned about protecting their skin while on holiday.
Denise Leslie, owner of Laserase Northwest, commented: "It's still disconcerting to find that despite the well publicised dangers of the sun and sunbed use, women under 35 are ignoring the medical evidence which shows the damage caused to the skin.
"However, it's interesting to note that older women who are starting to get lines and wrinkles are trying to ensure the situation does not get worse by being very aware of the dangers of the sun and sunbeds."
Ms Leslie added that the clinic always highlights to clients the dangers associated with tanning.
What's better? Private or NHS healthcare?