Against a background of radical change in NHS dentistry, WPA has seen a significant growth in people taking up dental insurance throughout 2006. WPA has responded to customer feedback to extend cover offered to children as people are finding it increasingly difficult to find an NHS dentist for themselves and, more importantly, their children.
Rod Bramston, Managing Director of WPA’s individual customers, says, “By extending the benefits to children, WPA also looked at the needs of babies and toddlers by offering extensive benefits to encourage proper dental health from day one. This is called First Steps cover which costs £12 a year for £250 worth of routine dental benefits (e.g. Check-ups) getting children confident to visit a dentist and get used to their surroundings”.