According to global consumer analysts’s survey of top tends for 2011, good health is now as important to some consumers as having the biggest, newest or shiniest status symbols. So growing numbers of consumers will expect health products and services in 2011 to prevent misery if not improve their quality of life, rather than merely treating illnesses and ailments.

500 million people worldwide are expected to be using mobile healthcare applications by 2015. There were 17,000 health apps available in major app stores in November 2010, with 57% of them being aimed at consumers rather than health care professionals. The heaviest use of health or medical related apps is by young adults: about 15% of those aged 18 to 29 have such apps, compared to 8% of users aged 30 to 49.

Consumerization of health means that more consumers will choose products with embedded health benefits that are actually well designed, desirable, accessible, fun, tasty, interesting or with a story.

So health and health cash insurers, where are your apps?

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