Advertisement life insurance price comparison service, an independent price comparison and switching service, has launched a new life insurance comparison channel. The service will enable consumers to search the whole of the life insurance and critical illness market to help them find a competitively priced policy to suit their needs.

In many cases customers who apply and complete the medical underwriting questionnaire online will be able to place their policy on risk within 24 hours.

The new life insurance service will display the key features for each product, from each provider, so consumers will not have to go through to the provider's website to obtain further information.

Throughout the application process, consumers are continually reminded of the importance of providing full and accurate medical details in order to ensure that the policy is valid in the event of a claim.

There is also an ‘Express Underwriting' telephone service which enables some customers to get immediate cover. This is provided by Direct Life and Pension Services.


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