Unum consumer awareness campaign

Unum’s consumer awareness campaign has kicked off with a partnership with The Guardian online and in print. It aims to educate employees about the need for income protection, encouraging them to think about their protection needs and to discuss it.

Unum will offer a series of articles and advertorials that look at the risks that employees face. The campaign to educate employees about income protection will run on TV, in newspapers, and online through social media. The aim is to raise awareness of the risks employees face, explain what income protection is, encourage them to talk about it and ask about it.

An ICM poll commissioned by the Guardian in conjunction with Unum was undertaken in May with 5000 employees. The survey results:

  • 46% say they are finding it harder to meet their outgoings
  • 30% say they go overdrawn each month
  • 20% would survive for less than a month if their salary stopped
  • 39% would have to rely on savings if the worst happened
  • Fear of a long-term illness is very real for 31% believe their employers would not pay them their full salary for time off due to sickness or injury
  • 11% have already been off work due to illness for six months or more in the last year and one-quarter of this group say they did not receive any support from their employer.

Jack McGarry of Unum says, "People have growing financial demands to maintain their family’s lifestyle. They are working longer, saving less and borrowing more. Alarmingly, the one thing that pays for all of this – their income – is often unprotected. If you cannot work because of long term illness or injury, you need to have a back-up plan in place to support yourself financially.”

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Unum consumer awareness campaign
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