Ultrasis’ “Beating the Blues” breaks new ground

An online depression treatment pioneered by a British company is to be delivered through the General Healthcare Group – the UK’s largest independent provider of private healthcare.

Beating the Blues (BTB) is a groundbreaking computer delivered programme that uses established techniques in cognitive behavioural therapy (CBT) to treat depression and anxiety. The programme was recommended for use by the National Institute for Health and Clinical Excellence in 2006 and is available through primary care.

The service will be offered primarily by GHG’s principal subsidiary company, BMI Healthcare and will deliver immediate access to BTB over the internet with additional telephone support, or alongside clinician delivered services. It will initially be made available:

Direct to patients and consumers through the BMI Healthcare website

By direct referral from a range of BMI clinical staff

As part of the wider BMI provision of healthcare services

Beating the Blues was created by leading online healthcare provider Ultrasis, in conjunction with the Institute of Psychiatry, Kings College London.

Nigel Brabbins, Ultrasis Chief Executive, said: “This partnership opens new therapeutic territory to Beating the Blues. BMI is the leading independent healthcare provider in the UK and we are delighted that they have chose to make BTB a core part of their emotional and mental health support for patients. We expect to see BMI patients receiving the service from June 2010.

“Cognitive Behavioural Therapy is now recognised as a treatment option for co-morbidity depression experienced in association with many primary illnesses. We look forward to demonstrating the increased benefits of using BTB to help people deal with any underlying or primary emotional problems.

“The two recent NICE Guidelines regarding treatment of depression have broadened the application of Beating the Blues to co-morbidity and this partnership with BMI will provide us with the platform to significantly improve delivery.”

Mark Beadle, Managing Director of Mental Healthcare Services at GHG, said:

“We are delighted to be working with Ultrasis to improve patient access to psychological services within BMI hospitals. Evidence shows that for many patients their outcomes will be improved by the treatment of anxiety or depression alongside the treatment of their underlying physical condition. Beating the Blues has already demonstrated excellent clinical outcomes and represents an extremely cost effective treatment option for our patients.”


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