A survey by Go Travel Insurance reveals that consumers value the quality and level of cover provided by their insurance policy over and above the actual price.
Customers were asked which factors were most important to them when choosing travel insurance, level of cover came in first, followed by price and then personal recommendation by family or friend.
The quality of cover is particularly important for ski and snowboard enthusiasts and as the winter sport season is getting under way, it is time to invest in travel insurance. Ski breaks are one of the most expensive types of holiday a family can go on. So many people try to cut costs and forgo arranging travel insurance.
If you break a leg on the slopes treatment can cost around £4,000 in Europe and up to £10,000 in the US. With a travel insurance policy based on price alone you could end up paying high excesses and having to foot some of the bill for the associated costs; air lifting, ambulances and extended hospital stays all add up and if you are not properly covered you could end up out of pocket. Some consumers have had to learn the hard way, that selecting insurance on price alone can prove more costly in the long run.