There has been a 12% increase in tooth whitening treatments since the start of the smoking ban.
Figures, published in Which? magazine today (Thursday) suggest that there has been a surge in the number of people seeking cosmetic dental treatments since smoking in pubs and clubs was made illegal.
The British Academy of Cosmetic Dentistry (BACD) estimates that the UK cosmetic dentistry industry is valued at £1 billion. BACD president Christopher Orr, recently told the BBC that people seem to be smoking less because of the ban and are seeking "an improved smile to go with their better health".
"Once they reduce or even stop their consumption of cigarettes altogether, people notice the visible damage done to their teeth and for the first time feel confident enough to do something about it," he explained.
"Patients also realise that the cost savings of quitting smoking mean they can treat themselves to a cosmetic procedure."