Tooth whitening on the increase

A growing number of people are seeking out tooth whitening treatment, a trend which is thought to be down to greater numbers giving up smoking after the public ban.

A survey by the British Academy of Cosmetic Dentistry (BACD) found that there has been a 40 per cent increase in the number of treatments being performed at some clinics, with white fillings, veneers, crowns and bridges also proving popular.

Christopher Orr, president of the BACD, told the BBC that people seem to be smoking less because of the ban and are seeking "an improved smile to go with their better health".

"Once they reduce or even stop their consumption of cigarettes altogether, people notice the visible damage done to their teeth and for the first time feel confident enough to do something about it," he explained.

"Patients also realise that the cost savings of quitting smoking mean they can treat themselves to a cosmetic procedure."

Tooth whitening is suitable for most people and is effective at removing the stains caused by smoking, coffee and foods.

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Tooth whitening on the increase
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