Tighter restrictions should be put in place regarding the marketing of junk food in order to address the childhood obesity problem and reduce the need for obesity treatment for youngsters, it has been claimed.
According to the International Obesity Task Force (IOTF), marketing of such products to young people needs to be more strictly monitored, as "we've got an epidemic of childhood obesity".
Dr Tim Lobstein, the organisation's policy director, declared: "Advertising, online promotions, product placements and all the tricks of the trade that companies are getting up to these days worry us."
Calling for additional regulation, he explained that there are few occasions when healthy food is promoted to children and insisted that the health of youngsters should not be put at risk for market freedoms.
His comments come after remarks made by Zeal Health nutritionist Helena Oades, who noted that a failure to maintain weight at a sensible level can pose health problems in the future, including diabetes, heart disease, joint conditions and lack of mobility.