Tesco enters dental insurance market

Tesco Personal Finance is offering a free dental accident plan and two new paid for dental insurance products.

These will give customers peace of mind and help protect them against the cost of dental check-ups as well as planned and unplanned treatment.

Tesco Dental Accident Plan is completely free for 12 months and offers £1,000 worth of protection for up to 4 dental accidents during the year, with up to £250 towards the cost of treatment for each accident. To apply, you just give name, address, date of birth and contact details.

After 12 months it has to be paid for.

The move by Tesco into the dental insurance market also sees the launch of two paid-for products offering different levels of cover.

Tesco Dental Insurance Core Cover, from £8.95 a month, you can insure for the cost of all NHS dental appointments and courses of treatment received in England, Northern Ireland, Scotland and Wales, plus worldwide dental accident and emergency benefits.

Tesco Dental Insurance Premium Cover, from £16.95 a month, will provide up to £200 a year for maintenance including check-ups, diagnostics, scale and polish, on the NHS or privately, and up to £2,000 a year for general treatments such as fillings and crowns, plus worldwide dental accident and emergency benefits.

Both Tesco Dental Insurance products combine value and simplicity and are easy to apply for; with no need to provide your dental history and no maximum age limit on joining.

Initial sales are only by phone, but online sales will be available from 24 September without having to fill in a complicated questionnaire. The dental insurance leaflets will be available in stores from August 15.

Jeremy Sutton, head of Tesco Health and Dental Insurance, says: “Only a small number of organizations currently offer dental insurance. Our approach will open up the market to people who want the choice that dental insurance offers. We aim to offer products that are simple, good value and easy to buy."

All three products are underwritten by AXA PPP healthcare.

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