The credit crunch is not preventing women from splashing out on their breasts, it has emerged.
Cosmetic surgery company SurgiCare has just reported September figures that leave little doubt as to the fine health of the industry.
According to the company's chief executive, Mark Bury, there has been a 135 per cent year-on-year increase in the number of women enquiring about breast enlargement surgery.
He revealed: "Last month's figures have absolutely no reflection on the current financial climate in the UK at the moment. In fact, they are record-breaking.
"Cosmetic surgery is generally flourishing despite the credit crunch, with most procedures on the up, but breast augmentation is especially booming this year."
Mr Bury suggested that women may be choosing to have breast implants in a bid to cheer themselves up and may even be giving up luxuries such as holidays or new cars in order to do so.
A recent study by the Harley Medical Group found that 22 per cent of people have supplemented their income, either through working overtime or taking on a second job, in order to fund their cosmetic surgery.
What's better? Private or NHS healthcare?