From launching the first life assurance product without a medical examination to turning down a young Charles Dickens, Sun Life is 200 years old. It declined 25-year-old Charles Dickens’ application in 1838, on the grounds that he ‘works too much’.
Sun Life began in 1810, when the Sun Fire Office Board decided to launch a separate company that would offer life assurance. During the late 19th and early 20th century Sun Life accumulated 20 other life assurance societies and incorporated them into the growing business, and in 1979 Sun Life launched the first over-50s cover plan.
Today, Sun Life Direct (formerly Sun Life) is a market leader in guaranteed acceptance, whole of life cover for the over 50s and has developed consistently innovative and affordable products to meet its customer needs.