Standard Life sponsors British Basketball

Standard Life has a five-year deal as title sponsor of British Basketball.

The deal supports all four of British Basketball's world-class teams; Senior Men, Senior Women, Men's U-20's and Women's U-20's.

The partnership will run from 2009 to 2013 and will begin at Game On At The O2, a four-nation tournament taking place from August 14-16.

Basketball is the third largest team sport in the country - in terms of participation; only football and cricket have a larger playing base.

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Standard Life sponsors British Basketball
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