Following the demutualisation of the parent company, and their own move to Bournemouth, Standard Life Healthcare are changing every item of literature.
The name Standard Life will be highlighted, but the Standard Life Healthcare name kept for operational and contractual reasons.
The company aims to highlight their trustworthiness and a new warm and friendly approach. Every item will start with "Hello " and end with details of where to get more information or help.
Healthy Rewards is the new name given to health and well-being benefits that come with most policies. These include GP advice line, health and wellbeing online help, and health screens. Also the no-claims discount reward for not claiming.